Many home improvement companies have been slow to make any change in suppliers as the industry has slowed during the recent recession. Afraid to rock the boat, retailers of doors and windows have chosen to weather the storm by trying to cut costs rather than investigate new solutions. The market is beginning to change though, mainly due to quantum leaps in technology, composite door manufacturing being prime example.
Composite doors are recognised as being superior to standard UPVC doors and improvements in the manufacturing process have meant that composite doors are now priced around the same as UPVC doors. I won’t go into much detail as to why composite doors are becoming the preferred choice of UK consumers, there are plenty of articles on that subject, some even written by yours truly. Suffice he that when faced using a choice of a new family saloon or a meaningful Rolls Royce for upon the same price, the choice, for many, is outstanding!
Anyway, I’m well known locally for my marketing experience, in particular assisting new business start-ups hence there is no was delighted to answer the call for your house improvement company in Devon that has for quite a few years been retailing UPVC doors and windows. They were interested in selling composite doors being the demand for them amongst local residents was growing quickly.
The principal cause this was numerous that the large players in the homeimprovements industry, the market leaders in fact, had began selling composite doors recently and had positioned these products at the top of their price range, reflecting the superiority of composite over UPVC doors.
The first problem was the price switching the main focus of door retailing to a composite doors range and away from UPVC, which is what all of level of competition were offering. Entering into the fast growing composite doors market seemed a good move but fee of this program of outfitting a showroom was prohibitive. So the first thing we did would be to get onto Google, find out who the players were in composite door manufacturing and supply and then put them to the push.
Obviously price and credit facilities were major factors, as was order to delivery turnaround, returns policy and product quality. There seemed to be little difference between the door manufacturers here as virtually all those approached had many years experience within the home improvements market and recognised the need for credit facilities, keen prices and fast turnaround. Not to bring up that with improvement British Standards in the composite manufacturing industry, the manufacturing processes were extremely quite.
Where some companies fell down though was when we asked them what they were going total to help us to sell some. The lack of marketing support, knowledge and training was truly shameful, indicative among the slow decline in Britain’s manufacturing base (Short term thinking ,worrying about immediate costs versus overall investment for market share has often been the bane of British Industry).
This ‘test’ though allowed certain door manufacturers to luster. The ones that we chose as suppliers were easily recognisable as companies that placed heavy concentrate on customer service and, more importantly recognised that their customer was in fact the retailer, not the end purchaser of a new door.
The simple test we put were see which door manufacturers would help us to stock a showroom with sample products, provide point of sales materials and help us to get the word out locally about the superiority of composite doors over UPVC doors. Our reasoning was that it cost several thousand pounds to outfit a new showroom and get initial customers, when we were going to be ordering from food with caffeine . suppliers for years, so why especially if they not share within start-up cost?
There were half a dozen companies that were willing to help, either by proving a ‘credit’ while on the cost of product samples or bring down proving samples freed from charge. Two companies totally outshined others and my Devon-based door supplier has signed up with both of them:
Door-Stop International, tipped by a lot of to end up being the market leader in the forthcoming had obviously done their homework and erect cutting-edge technology such a great own-brand website which retailers can use for in-home demonstrations as well as advertising and marketing tool. This blog has a design feature that allows potential purchasers to find the style, colour and furnishings for their ideal door and packed with shows the finished design and price instantly, even including a respectable ordering unit.
Nick’s Building Supply
11100 Broadway, Crown Point, IN 46307, USA